Day: March 17, 2023

Are you using all of the tools in your tool box to help speed up your customer’s decision-making process? This isn’t about how your customers pay for equipment.  Whether your customers pay cash or finance is immaterial if they aren’t convinced they need the equipment to begin with. So the crucial issues to address are: How do you convey what automation will do for your customer? Who are you presenting the machine solution to? The key to answering the first question is to begin with the second question. Who do you really need to convince? Your contact in operations is a good start.  After all, they use the equipment and can understand the impact of automation. Unfortunately,... Read More