What is your quote-to-close ratio? The typical quote-to-close ratio when selling packaging automation is less than 30%. You are already working hard – How can you improve your quote-to-close ratio without working even harder?
There is a fast and easy solution – give your customer an ROI analysis.
Concepts like labor savings, material savings, increased production, decreased maintenance costs, decreased machine downtime, and increased throughput are key drivers towards automation. Effectively conveying those concepts to your customer is key to converting a quote to a Purchase Order.
Concepts are well and good, but nothing has more impact than showing an ROI in real numbers – That’s where an ROI analysis comes in.
Our free online tool will help you to generate an ROI analysis in under 2 minutes.
You may be wondering – Why should you be the one to generate the ROI analysis instead of your customer? The answer: It will help you take more control instead of relying on chance to help you convert more quotes to Purchase Orders.
Your contact in operations may have a good grasp of automation benefits, but ultimately they are not who you really need to convince. Usually there are multiple decision makers behind the scenes: accountants, Controllers, CFO’s, upper management, owners.
Are you relying on your contact in operations to accurately convey automation savings and convince every one of those decision makers on your behalf? That’s leaving quite a bit to chance.
Financial decision makers don’t typically understand packaging equipment. While concepts like labor savings, material savings, increased throughput, etc. may sound attractive to them in theory, they won’t automatically understand how they impact their bottom line. This is especially true when conveyed to them second-hand through your operations contact.
And with today’s economy, convincing decision makers to let go of precious CapEx dollars is not a given. They need to calculate their ROI.
The challenge is, if you leave it up to the customer to calculate their own ROI, you are again leaving it up to chance.
If they don’t understand packaging equipment to begin with, they won’t be able to monetize the concepts you sell on in order to generate an accurate ROI analysis – if they bother to create one at all. And with other CapEx projects competing for their attention, how likely are they to invest much time in your automation solution? How likely are they going to approve spending money on equipment they don’t understand?
The key is to take control and proactively provide them with an ROI analysis.
When you think about creating an ROI analysis, complicated and cumbersome spreadsheets come to mind, right?
That’s where our free online tool comes in: It is easy to use and takes less than 2 minutes to generate a 3-page ROI analysis – an analysis that concisely conveys ROI in real numbers, tax benefits, the cost of doing nothing, and equipment advantages.
Nothing is more attention-grabbing and compelling than showing an ROI in real numbers.
There isn’t one. Our ROI analysis tool is free and easily accessible online for manufacturers and distributors. It will help you close more packaging automation regardless of whether your customer writes you a check or decides to finance. So even if our financial services don’t come into the equation, you win. And if your customer does need financing, the option is there – and you still win.
Sound too good to be true? It really isn’t – You can confirm it for yourself. Check out the tool here:
You have nothing to lose and everything to gain, including improving your quote-to-close ratio and more consumables business through selling more packaging automation.
All of this with minimal time investment with an easy-to-use, free tool that will be a game-changer.
Interested in further exploring the capabilities of this powerful too? Contact Ken Desouza at firstname.lastname@example.org to schedule a call.